How start-ups and small businesses are revelling in their flexible culture
December 9th, 2021 – After the initial panic and a sense of the unknown, it can be easily argued that many changes have been made for the better. A global study from Atlassian reveals that almost 7 in 10 Australian workers say their job satisfaction and work-life balance has improved since the shift to remote work.
From diversification of supply chains through to hybrid working practices, COVID-19 is the most significant business transformation catalyst of all time. Nearly every industry has been disrupted and has learnt to adapt accordingly. What has been evident is that small and medium businesses (SMBs), the lifeblood of the Australian economy, have found a way to adapt, survive and thrive on a typically greater scale than many larger counterparts. Why is this the case?
While start-ups and SMBs may potentially lack budget, in-house resources and expertise, they have a number of factors that have worked in their favour throughout the pandemic that they utilised to their advantage. In an era where the buzzwords of ‘flexibility’ and ‘pivoting’ have been put to the test, smaller businesses have revelled in this professional freedom.
Written by Business It
Photo: Forbes
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