Facebook releases small business research and new global targeting tools for SMBs

Nearly 210 million people from around the world are connected to a business in Australia, according to new Facebook SMB research.

November 15th, 2017 – Facebook has released research statistics about the performance of Australian small and mid-sized businesses (SMB) on its platform. It has also introduced new tools which it hopes will enable SMBs to better target audiences and convert sales.

More than one-in-three Australians SMBs on Facebook built their business on the platform, and 46% say they have been able to hire more employees due to growing demand from Facebook; 61% say they’ve increased sales because of the platform and 59% believe it allows them to sell products or services in other cities, state or countries.

Social media skills are highly regarded for employers, with 62% in the study saying digital and social skills are important when hiring a new employee, more than where an applicant went to school.

The new tools for growing businesses include language matching capabilities and multi-country lookalike targeting.

– Dynamic-language optimisation enables businesses to place multiple languages within one ad set, with Facebook matching the right language to the right user.
– Multi-country lookalikes will enable businesses to find next best customers in a combination of countries of their choosing. Previously, advertisers could create an international lookalike to find best customers in one country.
– Multi-city targeting enables targeting to cities based on things like population size and selected region.
– FBIQ Cross-Border Business Insights Finder will provide comparative country data based on post-campaign performance across Facebook, Instagram and Audience Network platforms.

Worldwide, there are 1.6 billion people connected to a business on Facebook, with nearly 1.2 billion connected to a small business in another country. Almost 210 million people from around the world are connected to a business in Australia. The top five countries include USA, UK, Canada, India and Pakistan.

Written by Marketing
Photo: The Indian Express

https://www.marketingmag.com.au/news-c/news-facebook-smb/