Facebook ties up with Teleperformance to offer advertising advice to SMEs in Africa

October 3th, 2019 – Facebook has tied up with Teleperformance to open its first Small Business Group (SBG) operations centre in Lagos. It will provide outsourced support to all English speaking advertisers in Sub-Saharan Africa. The centre will offer advertisers its Advocacy, Community & Education (ACE) programme.

The ACE programme will offer SMEs online training, or face-to-face training for those in Nigeria, about using mobile and social media to build brand awareness, increase sales and connect with customers. It will serve as a networking opportunity where SMEs will be invited to join online Facebook Groups, learn from Community Managers, and share knowledge and expertise.

Marketing Expert sales programmes will support businesses in 34 countries in Sub-Saharan Africa, offering digital marketing advice from local agents, supporting them to find new customers and expanding their businesses via Facebook and Instagram. SMEs who take part will receive scheduled phone calls with marketing experts to create personalised and localised marketing plans, too.

Written by Telecompaper – https://www.telecompaper.com/news/facebook-ties-up-with-teleperformance-to-offer-advertising-advice-to-smes-in-africa–1310715

Related Post

thumbnail
hover

World Food Forum 2025 celebrates FAO’s...

 The 2025 edition of the World Food Forum (WFF) flagship event kicked off on October 13 at the headquarters of the Food and Agriculture Or...

thumbnail
hover

The Green Transition of SMEs and...

At the end of September was published a project funded by the European Union and implemented by the OECD. It provides an assessment of Portu...

thumbnail
hover

SMEs’ challenges and business environment_news from...

In July 2025, a survey conducted by Ipsos European Public Affairs at the request of the European Commission was published. It gathers insigh...

CLOSE
CLOSE